Advertise with ToolsWorld

Reach people the moment they need a tool

ToolsWorld is a free collection of 183 online tools for images, PDFs, writing, code, money and careers. Visitors arrive with a specific job to do, from compressing a photo for a visa form to checking a resume against a job post. That makes them an attentive audience for products that help them do it better.

183free tools
12categories
6ad placements
0pop-ups

Who comes to ToolsWorld

The tools are built for people with something to finish:

  • StudentsCounting words in essays, working out GPAs, merging assignment PDFs.
  • Job seekersBuilding ATS-friendly resumes, writing cover letters, comparing salaries.
  • DevelopersFormatting JSON, decoding JWTs, testing regular expressions, hashing.
  • Marketers and creatorsWriting meta tags, building UTM links, sizing social images.
  • Small businessesCreating invoices and QR codes, checking margins and sales tax.

Why advertise on ToolsWorld

High-intent visitors

People search for a specific task and land on the tool that does it. Your ad appears right next to that task, not in a random feed.

A privacy-first brand

Files stay on the visitor’s device and nothing needs a sign-up. Direct sponsorships are plain images or text, with no third-party ad scripts.

Fast, uncluttered pages

Lightweight static pages with no pop-ups and no auto-playing media, so your message is seen on a page people are happy to be on.

Clearly labeled

Every sponsorship is marked “Sponsored” and links with rel="sponsored", the way Google’s guidelines ask. Honest labels build trust in your brand too.

An audience sorted by intent

Every category attracts people working on a different kind of task. Sponsor the tools that sit closest to what your product does.

Image Tools

19 tools

Compressing, resizing and converting photos for forms, online stores and social posts.

Good fit for
  • Photo editing apps
  • Stock media
  • Cloud storage
  • Printing services

PDF Tools

15 tools

Merging, splitting, signing and converting documents such as contracts, invoices and applications.

Good fit for
  • Document software
  • E-signature
  • Cloud storage
  • Scanner apps

Text Tools

20 tools

Counting, cleaning up and comparing writing for essays, articles and reports.

Good fit for
  • Writing assistants
  • Grammar and translation
  • Online courses
  • Publishing tools

Formatting JSON, decoding tokens, testing regex and converting data while building software.

Good fit for
  • Hosting and cloud
  • Developer tools and APIs
  • Coding courses
  • Monitoring and security

Calculators

32 tools

Working out loans, savings, taxes, grades, health numbers and dates.

Good fit for
  • Banks and lenders
  • Fintech and budgeting apps
  • Insurance
  • Health and fitness apps
  • Education

Converting units, currencies and time zones for work, study, cooking and travel.

Good fit for
  • Travel and booking
  • Money transfer
  • E-commerce
  • Education

Generators

11 tools

Creating passwords, QR codes, barcodes, invoices and random picks.

Good fit for
  • Password managers
  • Invoicing and accounting
  • QR and marketing tools
  • Small business software

Running timers, keeping notes, testing typing speed and checking webcams, mics and keyboards.

Good fit for
  • Productivity apps
  • Computer accessories
  • Video calling
  • Typing and language courses

Picking colors, building palettes and generating CSS for websites and apps.

Good fit for
  • Design software
  • Fonts and UI kits
  • Website builders
  • Design courses

Writing meta tags, sitemaps, robots.txt and schema markup to get websites found.

Good fit for
  • SEO platforms
  • Web hosting
  • Website builders
  • Marketing agencies

Building resumes, matching keywords to job posts, writing letters and comparing pay.

Good fit for
  • Job boards
  • Course providers
  • Career services
  • Recruiters

Preparing thumbnails, captions, links and image sizes for YouTube, WhatsApp, X and Instagram.

Good fit for
  • Social media schedulers
  • Video editing
  • Creator tools
  • Marketing agencies

Traffic figures on request. Visitor numbers change every month, so we do not print them here. Ask, and we will share current Google Analytics reports for the tools and categories you are considering: page views, top countries and devices.

Ask for current figures

Where your ad appears

Six placements, each with one ad at a time. The numbers match the list below; point at a placement to highlight it.

Tool page (desktop)
Home page (desktop)
  1. Top banner

    Under the tool name and above the tool itself, the first thing visitors see. Also runs near the top of category pages and the home page.

    • 728 × 90 desktop
    • 320 × 100 phone
    • or a text ad

    Included in: Tool sponsor, Category sponsor, Site-wide premium

  2. After the tool

    Directly below the tool, where visitors look once their task is done and they are deciding what to do next.

    • 728 × 90 desktop
    • 320 × 100 phone
    • or a text ad

    Included in: Tool sponsor

  3. In-article

    A native card inside the guide text on tool pages and blog posts, read by people who want to understand the topic in depth.

    • Native text card

    Included in: Sponsored guide

  4. Sidebar

    The right-hand column next to the guide on tool pages and blog posts. On phones and tablets it sits below the article.

    • 300 × 250
    • 300 × 600

    Included in: Category sponsor, Site-wide premium

  5. Footer banner

    At the end of tool pages, above the related tools. Also runs near the end of category pages and the home page.

    • 728 × 90 desktop
    • 320 × 100 phone
    • or a text ad

    Included in: Site-wide premium

  6. Home page feature

    A wide spot between the category blocks on the home page, where visitors browse everything the site offers.

    • 970 × 250 desktop
    • scales to phones
    • or a text ad

    Included in: Site-wide premium

Creative specs

  • Image banner: PNG, JPG, WebP or SVG in the sizes above, under 150 KB, with a short description for screen readers. Send it at twice the size (for example 1456 × 180) to look sharp on high-resolution screens.
  • Text ad: a title of about 40 characters, one or two lines of text (about 90 characters) and a button label of two or three words. It matches the site’s light and dark themes.
  • Link: your landing page, with UTM parameters if you want to follow the visits in your own analytics.
Example of a text ad

Packages

Simple, fixed-price sponsorships. Prices in USD.

Tool sponsor

$49per month

Your banner on one tool page of your choice, above and below the tool.

  • Top banner
  • After the tool
Choose Tool sponsor

Category sponsor

$149per month

Your banner across every tool in one category, plus the category page.

  • Top banner
  • Sidebar
Choose Category sponsor

Sponsored guide

$199one-off

A useful, clearly labeled article about your product, written to our editorial standards.

  • In-article
Choose Sponsored guide

Need several categories, a longer run or a custom mix? Ask for a quote.

How it works

From your first message to your monthly report.

  1. 1

    Choose a package

    Pick a package below or describe what you have in mind. We reply with current traffic figures and the dates available.

  2. 2

    Send your creative

    A banner in the recommended size or a short text ad, plus your link. Add UTM parameters to see the visits in your own analytics.

  3. 3

    We review and confirm

    We check the ad and its landing page against our ad standards, then confirm price, pages and dates in writing.

  4. 4

    Your ad goes live

    It runs from the agreed start date to the agreed end date on the pages you booked, in its own clearly labeled spot.

  5. 5

    Monthly report

    Views and clicks of your ad, counted with Google Analytics events sponsor_view and sponsor_click, sent every month.

Ad standards

People trust these tools with their files and their time. These rules keep it that way.

We welcome

  • Software, apps and SaaS products
  • Developer tools, hosting and cloud services
  • Online courses, certifications and education
  • Job boards, recruiters and career services
  • Financial products from licensed, regulated providers
  • Design, productivity and small business tools

We do not accept

  • Gambling, betting and casino offers
  • Adult or sexually explicit content
  • Weapons, tobacco, vaping and recreational drugs
  • Crypto schemes, get-rich-quick offers and unlicensed investing or lending
  • Misleading claims, fake download buttons or ads that look like part of a tool
  • Malware, unwanted software, forced redirects or deceptive landing pages
  • Pop-ups, pop-unders, auto-playing audio or video, or anything that covers the tool

Always labeled

Every sponsorship carries a visible “Sponsored” label, and every sponsored link uses rel="sponsored", so it is clear to readers and to search engines that the placement is paid.

Editorial independence

Sponsored guides are marked as sponsored and written to the same standards as our other guides. You can check the facts about your product; we keep the final say over the text. Sponsorship never changes how a tool works.

The right to decline

We review every ad and landing page before it runs, and may decline or pause any ad that does not meet these standards or does not fit our readers.

Frequently asked questions

How much traffic does ToolsWorld get?

We do not publish visitor numbers on this page because they change every month. Ask through the inquiry form and we will send current Google Analytics reports: page views for the tools and categories you are interested in, top countries and the device split.

Can I target a specific tool or category?

Yes. A tool sponsorship runs on one tool page of your choice, a category sponsorship runs on every tool in one category and on that category’s page, and a site-wide sponsorship runs everywhere. Pick the tools that match what your product helps people do.

What ad formats do you accept?

An image banner (PNG, JPG, WebP or SVG) in the sizes listed under placements, or a text ad with a title, one or two lines of text and a button label. Text ads adapt to every screen size and to dark mode automatically.

How are views and clicks measured?

With Google Analytics events tagged with your campaign ID: sponsor_view once at least half of your ad has been on screen for a full second, and sponsor_click when someone clicks it. Visitors who block analytics are not counted, so treat the numbers as a minimum. Add UTM parameters to your link to follow the visits in your own analytics as well.

Do sponsored links help my SEO?

No. Every sponsored link carries rel="sponsored", as Google requires for paid links, so it passes no ranking signals. Sponsorships are for reaching people, not for link building, and we do not sell unlabeled links or guest posts.

Will my ad share its spot with other ads?

Your sponsorship replaces the regular ad unit in its placement for the whole campaign. If two sponsors book the same placement on the same pages, they rotate and each page view shows one of them. We will always tell you before that happens.

Can you write a sponsored guide about my product?

Yes, if it is genuinely useful to our readers. The guide is labeled as sponsored, explains a real task your product helps with, and links with rel="sponsored". You can review it for factual accuracy; we keep the final say over the wording.

How does payment work?

Once we agree on the package, pages and dates in writing, we send an invoice. Prices on this page are a starting point: longer campaigns, several categories or a custom mix can be quoted on request.

Send an inquiry

Tell us about your product. We will reply with current traffic figures for the pages that fit and the dates available.

Our advertising inbox is not open yet. Fill in the form and the button opens a pre-filled request on our public issue tracker on GitHub (free account needed), where we will reply. Requests there are public, so leave out anything private: we will move to email in our reply.

Shown in the public request.

Only add an address you are happy to make public.

Or press “Choose” on a package above.

We will confirm availability.

In USD, per month or in total for a one-off guide.

Opens a pre-filled request in a new tab. Nothing is posted until you submit it there.